Subject: Microeconomics
Price discrimination occurs when a producer charges different rates for the same product to various customers for reasons unrelated to variations in costs. It is mostly used to accomplish three objectives: I Maximizing profits and sales ii) to advance public welfare iii) to give the least developed economic sector encouragement. First-degree price discrimination, also known as perfect price discrimination, second-degree price discrimination, and third-degree price discrimination are the three levels of pricing discrimination. First-degree price discrimination would be technically impracticable since monopolists frequently lack a complete understanding of consumer demand.
Price discrimination occurs when a producer charges different prices for the same product to various customers (or in various submarkets). The seller separates the purchasers into two or more submarkets and imposes various pricing in each of these submarkets. The most typical type of pricing discrimination is this one. Buyers are subject to price discrimination based on factors such as their income or purchasing power, geography, age, sex, quantity purchased, relationship with the sellers, frequency of visits to the store, reason for use of the good or service, and other factors the seller may see appropriate. In the various segments of a firm's market, these factors result in demand curves with varying elasticities. Additionally, it is typical to charge various prices for the same product at various times. Three objectives are primarily pursued through price discrimination. As follows:
The main economic repercussions of pricing discrimination are as follows:
The following requirements must be met before pricing discrimination can be put into practice.
The concept of levels of pricing discrimination was developed by English economist Professor A.C. Pigou. Pigou mentions the three levels of price discrimination as follows.
Price and output under first-degree discrimination
In first-degree discrimination, the monopolist is aware of the highest price any customer will ever pay for any quantity. He will adjust the prices accordingly and deduct the whole amount of each consumer's surplus from their purchases. At other words, the monopolist will charge a different price for each individual unit of a homogeneous good in the first degree of price discrimination. In order to prevent consumers from going without, the monopolist strives to charge them the greatest price possible.
An extreme example is price discrimination in the first degree. It can happen occasionally when a monopolist has a small number of customers for his goods and is astute enough to determine the highest prices that customers will pay for it. As a result, its technical viability would be constrained because monopolists frequently lack a complete understanding of market demand. It is quite rare to encounter a single customer who is offered multiple pieces of the same product at various pricing points. More frequently than discrimination between the units of a homogeneous product, discrimination between buyers occurs.
Reference
Koutosoyianis, A (1979), Modern Microeconomics, London Macmillan
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